5 Ways to Validate Demand Before You Build
Move from demand thinking to demand testing with these proven validation techniques, from surveys to behavioural experiments.
Topic
Product
Build products that users love and businesses need. Learn how to discover real problems, validate solutions, and deliver value through thoughtful product decisions.
Two Types of Lightbulb Moments: Solution vs Demand Thinking
Learn why solution-focused thinking drains budgets while demand-focused thinking builds sustainable products.
From Assumptions to Insights: Customer Discovery That Works
Learn the 4 forces framework that reveals why customers really switch (it's not features). And transform your discovery meetings into invaluable validation sessions.
When Perfect Code Isn't Enough: Test-Driven Business Modelling for Product Success
Discover how TDD principles applied at business level can prevent expensive failures and accelerate learning.